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Many companies hesitate to engage in a Corporate Social Responsibility (CSR) approach, often unsure of the benefits they might gain.
What is a CSR Approach?
The CSR approach refers to how companies integrate their social, environmental, and economic concerns into their activities and management.
A Responsible Organization...
Is innovative
Is attractive
Develops short supply chains & responsible purchasing
Promotes local employment
Enhances competitiveness
Respects the environment & biodiversity
Promotes equality & diversity
Fosters safety & well-being at work
Contributes to the energy transition
Encourages the development of the circular economy
Fights against corruption
Is open to dialogue & collaboration
Develops a culture & mastery of risks
Why is it crucial for a company?
Uncertainty about the benefits of a CSR approach can deter some companies from engaging in it. However, integrating CSR represents a guarantee of sustainability and an undeniable performance lever.
What are the benefits for...
the company?
CSR is an essential lever for optimizing a company’s reputation. Obtaining a certification or label that adheres to environmental and social standards enhances its image.
CSR attracts and retains talent in the job market while strengthening relationships with employees and partners.
By taking into account the expectations of its customers, the company directs its strategy towards better customer satisfaction, optimizes its products, regularly innovates, and retains customers more effectively. A CSR approach can lead to a performance gain of 13% compared to those which do not adopt it (source: France Stratégie study).
the clients?
By adopting a customer-focused approach, the company offers innovative solutions that minimize environmental impact while meeting their needs.
the partners, suppliers, subcontractors, etc.?
Commitment to CSR fosters mutually beneficial and respectful relationships, thereby strengthening business ties and ensuring the loyalty of all stakeholders.
The CSR charter, a relevant strategy for us?
Convinced of the multiple advantages linked to CSR, we consider this approach as an exceptional way of detecting our weaknesses and providing solutions to them. Our goal is to deliver innovations aimed at minimizing the environmental and societal impact of our products, operations and services.
Although the regulation currently only requires large companies to adopt a CSR charter, it is soon considering extending this obligation to SMEs and VSEs. This is why we choose to prepare today.
We will keep you regularly informed of the progress of our CSR charter project.